SPOT Imaging / Diagnostic Instruments, Inc. has implemented this Privacy Policy in order to provide information to you about our policies and to ensure the confidence of visitors to the Site (defined below).

By using the SPOT Web Site, you consent to the transfer of this information and to SPOT Imaging / Diagnostic Instruments’ use of the data collected as outlined in this Privacy Policy.


  • “Personal Information” means personal identifiable information, which is non-public information we receive from your use of the Site that can be used, alone or in combination with other information in our possession, to identify a particular individual natural person.  It may include information such as name, address, telephone number and other personal information you provide to us.
  • Non-Personal Information” is any information that is not “Personally Information.”
  • “SPOT” “we,” “us” and “our” means SPOT Imaging / Diagnostic Instruments, Inc. 
  • “Site” refers to SPOT Imaging / Diagnostic Instruments, Inc. website, and other associated websites, blogs, domains and mobile sites maintained by SPOT Imaging / Diagnostic Instruments, Inc. 
  • “You” and “your” mean the individual or entity visiting or using our Site (defined below).

Information Collection:

Personal Information

This data contains personal information collected via the following methods:

  • Submitted to the SPOT web site via contact forms
  • Submitted to SPOT via Email contact
  • Submitted to SPOT as part of an in-person or virtual
    interaction with you

This data will be used by our Contact management systems as well as our analytics systems:

  • Unbounce
  • SalesForce
  • Constant Contact
  • GooEmail Contact list
  • Google Analytics
  • LinkedIn Tracking

Web Site Performance Analytics, Tracking Information

This data is collected automatically during your use of the site. This data is Non-Personal and is used to understand market preferences as well as provide feedback on the performance of the website. This data is used by the following analytics systems.

  • Google Analytics
  • LinkedIn
  • Recapcha
  • Social share buttons
  • YouTube widget
  • Google Font

Automatically Collected.

Because of the internet communications standards, when you visit the Site or use any of our online services, we automatically receive certain information from your browser or mobile device, such as your browser type, the operating system of your device, the URL of the site from which you came and the URL of the site you visit when leaving the Site.  We also receive your IP address, the name of your ISP or your mobile carrier, the pages you request, the pages you visited from our Site, our partner and affiliate sites, and the products you viewed on our Site.  Depending on your device’s settings, we may also receive location data and other types of information sent from third party services or GPS-enabled devices.  As you use the Site, we may also collect information about such usage and your actions on our Site, such as pages you viewed, access times, and how long you spent on a page.  We may use cookies to collect such information, as described in more detail below.

This information is considered Non-Personal Information, which we can use for any purpose, including to help us improve the Site and to enhance your and other users’ experience.  However, we will treat as Personal Information any item that, either alone or together with other information, we could use to identify an individual.  For example, without your permission, we will not share with third parties the link between your IP address and your Personal Information, except as described in Section 7, titled “Information We Share with Third Parties.”

We may combine Non-Personal Information you provide through the Site with information from other users to create aggregate data.  Aggregate data does not (i) contain any information that could identify you, or (ii) include your personal contact information.  Swift Biosciences will not disclose your Personal Information to any third party without your prior permission, except as otherwise permitted by this Privacy Policy.  We require parties with whom we share aggregate data to agree they will not attempt by any means or use of other parties to transform such information into Personal Information.

The Personal Information you enter on this Site is used to respond or contact you when necessary, to provide services or products and to provide SPOT’s visitors with a better experience.  Your Personal Information will be kept in confidence.  From time to time, Swift Biosciences aggregates Personal Information obtained through the Site in order to identify SPOT’s demographic audience (collective characteristics/behavior) and to measure overall interest in specific areas of the Site.  Aggregated or anonymized data will not be considered your Personal Information if it is in a form whereby Swift Biosciences can no longer personally identify you. SPOT is allowed to analyze and use such aggregated or anonymized data without restriction, including for improving the Site and determining how and where to best use its resources.  SPOT may use your Personal Information for promotional purposes, unless you opt out, or for other purposes consistent with your express consent.


Cookies are a feature of web browser software that allows web servers to recognize the computer used to access a website. Cookies are small pieces of data that are stored by a user’s web browser on the user’s hard drive. Cookies can remember what information a user accesses on one webpage to simplify subsequent interactions with that web site by the same user or to use the information to streamline the user’s transactions on related webpages. This makes it easier for a user to move from webpage to webpage and to complete commercial transactions over the Internet. Cookies should make your online experience easier and more personalized.

Information We Collect from Cookies

We use website browser software tools such as cookies and web server logs to gather information about our Site users’ browsing activities.  Cookies help us collect important business and technical statistics. The information in the cookies lets us trace the paths followed by users to our Site as they move from one page to another. Web server logs allow us to count how many people visit our Site and evaluate our Site’s visitor capacity. We do not use these technologies to capture your individual email address or any Personal Information about you, although they do permit us to send focused online banner advertisements or other such responses to you.

When you visit our site, or the sites of our partners, we might send you cookies to store your preferences and improve the quality of our service to you. Any cookies may be deleted following each session.  Third-party services and tools used on the Site may also send you cookies to collect certain information from users, which includes:

Google AdWords Conversion, Google Dynamic Remarketing, Google AdWords User Lists, Google Tag Manager, and Google Analytics, (collectively referred to as “Google”): 

Google collects anonymous data (ad views, analytics, browser information, cookie data, date/time, demographic data, hardware/software type, internet service provider, interaction data, page views, and serving domains), pseudonymous data (IP Address (EU PII), Device ID (EU PII), PII (name, address, phone number, email address, login, EU- IP address, EU-unique device ID ), sensitive (financial information). Aggregate data, anonymous data, PII data and sensitive data is shared by Google with third-party parties.  We use the information we get from Google only to improve this website and for marketing purposes.  Google collects only the IP address assigned to you on the date you visit this website, rather than your name or other identifying information.  You can review Google’s privacy policy at  Although Google plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this website, the cookie cannot be used by anyone but Google.  Google’s ability to use and share information collected by Google about your visits to this website is restricted by the Google Terms of Use and the Google Privacy Policy.  You can prevent Google from recognizing you on return visits to the website by disabling cookies on your browser (see below).

LinkedIn Conversion Tracking and Insight Tag:

The LinkedIn Insight Tag is a piece of lightweight JavaScript code that we have added to our websites to enable in-depth campaign reporting and to help us unlock valuable insights about our website visitors. We use the LinkedIn Insight Tag to track conversions, retarget website visitors, and unlock additional insights about members interacting with our LinkedIn adverts.

The LinkedIn Insight Tag enables the collection of metadata such as IP address information, timestamp, and events such as page views. All data is encrypted. The LinkedIn browser cookie is stored in a visitor’s browser until they delete the cookie or the cookie expires (there’s a rolling six-month expiration from the last time the visitor’s browser loaded the Insight Tag).



Google operates DoubleClick, which collects anonymous data (ad views, analytics, browser information, cookie data, date/time, demographic data, hardware/software type, internet service provider, interaction data, page views, and serving domains), pseudonymous data (IP Address (EU PII), search history, location based data, and Device ID), and PII (name, address, phone number, email address, login, EU- IP address, and EU-unique device ID).  DoubleClick’s privacy policy can be found at: We do not combine the information collected through DoubleClick with personally identifiable information.

Each of the above-listed services and tools is governed by the privacy policy established by the respective third party provider.  We encourage you to refer to such policies, which are linked to above in the description of each service.

Restricting Cookies

Some browsers may allow you to manage the storage of cookies on your device.  If supported by your browser, you may set your browser to refuse all cookies (or, sometimes all third party cookies) or to alert you when a cookie is set.  However, if you select these settings, you may be unable to access certain parts of this Site.  Unless you have adjusted your browser setting to refuse cookies, our system will issue cookies.  For more information about how to manage your cookies preferences, use the “help” menu of your web browser or explore the customer support sections of your web browser.  To opt-out of all cookies or certain advertising cookies, visit the company website for your browser.

Most browsers allow you to set preferences regarding the download of cookies, or block the download. Note that if you choose to block these cookies, some or all of the services we provide may not function. Here are links to some browsers’ websites:

  • Google Chrome:
  • Internet Explorer:
  • Mozilla Firefox:
  • Safari:
  • Opera:

Email Information

If you choose to correspond further with us through email and/or support and suggestion tickets, we may retain the content of your email messages and/or tickets together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone.

Use of Personal Information Collected.

How We Use the Data We Collect

We collect only as much personal information as we need for specific, declared purposes, and will not use it for other purposes without obtaining your consent.

The purposes for which we use your information, in addition to any reasons stated in this Privacy Policy, include:

  • Providing information about our products or services.
  • Providing our products or services.
  • Research, analysis and auditing, in order to improve our products and services, or to protect or maintain the same.
  • Maintaining and ensuring the viability and integrity of our network.
  • Marketing and promotional efforts.
  • Offering promotions or content that is sponsored by, or co-branded with, identified third parties. By virtue of these relationships, these third parties may obtain Personal Information that you submit. SPOT has no control over the third party’s use of this information.
  • Providing information to our distributors so that they may: communicate with you about our products or services; provide our products or services to you; or market our products or services to you.
  • Sending newsletters.
  • Protecting the rights or property of SPOT, or our users, or our partners.
  • Creating, researching and developing new products and services.
  • General communications with you.

Length of Time We Retain Your Personal Information

SPOT retains personal information for as long as necessary to fulfill the business purpose for which you provided it to us and any other legitimate business purpose, including without limitation, for the purposes of satisfying any legal, accounting, or reporting requirements.  We may also retain offline archival copies of data for the applicable statutory periods. If you would like more details about our data retention policies, please contact us.

We periodically review our collection, storage and processing procedures and policies to ensure that it is in compliance with applicable law.

Information We Share with Third Parties

Except as described in this Privacy Policy, we will not share your Personal Information with third parties without your consent.

We will only share your Personal Information with the following types of third parties for the following purposes:

Fulfilling services.  We share personal information with the relevant third parties related to providing the products or services you have purchased or subscribed to, which include without limitation, partners/distributors and subcontractors that are utilized for the purpose of operating the Site or fulfilling the products or services requested by you.

If we have your consent to share personal information for a purpose different than what your personal information was provided.

For processing of said information. The companies, partners or affiliates who process this information agree to do so in accordance with our instructions, and according to this privacy policy.

If SPOT is involved in any merger, acquisition or any other form of sale. We will endeavor to protect the privacy of personal information, and notify you before such sale or acquisition, and the transfer to a new privacy policy, if applicable.

For carrying out any of the functions or purposes set forth in the section titled, “How We Use the Data We Collect”

Additionally, be aware that we may be required to disclose Personal Information in response to a valid legal requirement, such as in response to a lawful request by public authorities, including to meet national security or law enforcement requirements, search warrant, subpoena, court order; or in special cases, such as in response to a physical threat to you or others, to protect property, or assert legal rights or defend ourselves in litigation.  If SPOT is legally compelled to disclose your Personal Information to a third party, we will attempt to notify you unless doing so would violate the law or a court order.

Transfer of Data Upon Sale or Change of Ownership of SPOT

In the event that the Site (or a substantial portion of our assets) is acquired, your information would be considered part of those assets and may be part of those assets that are transferred.

Information Transmissions

Emails that you may send to us may not be secure unless we advise you that security measures will be in place prior to your transmitting the information. For that reason, we ask that you do not send confidential information such as Social Security or account numbers to us through an unsecured email.

Do Not Track

Your browser may also provide you with the option to send a “Do Not Track” signal to website you visit.  At the current time, the Site will not treat you differently if we receive Do Not Track signals from your browser and we may not comply with Do Not Track settings on your browser.

Security of Personal Information.

Your Personal Information is stored on secure web servers.  However, while SPOT takes efforts to ensure the integrity and security of its network and systems, SPOT cannot guarantee that its security measures will prevent third party hackers or other malfeasants from illegally obtaining this information.  Commercially reasonable physical, administrative and technical safeguards have been employed to safeguard your Personal Information.  To protect the security of information exchanged with customers in the customer-specific area of the Site, customers are required to register on the Site, and enter their user names and passwords to access their information.

Links to Other Websites and Links to the Site. 

We are not responsible for the practices employed by websites linked to or from our Site nor the information or content contained therein. Often links to other websites are provided solely as pointers to information on topics that may be useful to the users of our Site.

Please remember that when you use a link to go from our Site to another site, our Privacy Policy is no longer in effect. Your browsing and interaction on any other website, including websites which have a link on our Site, is subject to that website’s own rules and policies. Please read over those rules and policies before proceeding.

Social Media.  

SPOT also may make social media or forums, message boards and news groups available to you.  Please understand that any information that is disclosed in these areas becomes public information.  SPOT has no control over its use and you should exercise caution when deciding to disclose your Personal Information.

Right to Change Privacy Policy.

SPOT reserves the right, at any time to add to, change, update or modify this Privacy Policy, by posting such change, update or modification on the Site.  Notice for any such change may be made to you also with a posting on the Site and/or by email (if we have an email address on file for you).  Any such change, update or modification will be effective immediately upon posting on the Site for unregistered users visiting the Site.  We may terminate access to the Site for any registered user that does not accept the modified Privacy Policy.

How You Can Access and Control Your Personal Information

Individual Rights to Access Personal Data

To the extent provided by applicable law, individuals have the right to know what Personal Information of theirs is stored by SPOT and to ensure that such Personal Information is accurate and relevant for the purposes for which SPOT collected it. SPOT will make its best effort to allow individuals access to view their own Personal Information as well as to correct, to alter or to delete such data.

However, where such access is unreasonable, requires a disproportionate effort, jeopardizes the privacy of other SPOT users, or contravenes the law, our policies, or reasonable business practice, requests to access data may be declined. Your identification is required to access data for these reasons, and the process and procedures for various types of access may differ. Please contact us for further information.

Choices Relating to Use of Personal Information

We’ll give you choices about the ways we use and share your Personal Information, and we’ll respect the choices you make. Although signing up for some or all of our services may require you to submit Personal Information, we will ask for your consent if we intend to use that information for any purpose other than which it was provided to us.  You may object, restrict or withdraw consent for us to use your Personal Information at any time.

In the case of us wishing to use your Personal Information for any purpose different than the purpose it was provided and set forth in this Privacy Policy, we will request your consent to use your Personal Information and will only use it if you affirmatively give us consent to do so through an opt in process.

You may choose to decline to submit any personal information for any of our products or services. Please note that this may result in our being unable to provide said product or service, including, without limitation, subscription services, even if time remains for your subscription.

California Privacy Rights

Under Section 1798.83 of the California Civil Code, residents of California can obtain certain information from companies with whom they have an established business relationship.  That information is about the personal information those companies have shared with third parties for direct marketing purposes during the preceding calendar year.  The law requires companies to inform consumers about the categories of Personal Information shared with third parties, the names and addresses of those third parties, and examples of the services or products marketed by those third parties.  To request a copy of the information disclosure provided by SPOT under Section 1798.83 of the California Civil Code, please contact us.

Children’s Privacy Protection 

SPOT takes special care to protect the privacy needs of children under the age of 13 and SPOT encourages parents to be an active participant in their child’s online activities.  SPOT abides by the Children’s Online Privacy Protection Act and other relevant laws.  The Site does not target and is not intended for children under the age of 13, and SPOT will not knowingly collect personal information from them.  If SPOT discovers personal data from a child gathered through the Site, without parental consent, SPOT will eliminate that data.  If you are under 13 you must ask a parent or legal guardian for permission prior to submitting any information to this Site.

This Site is not intended for persons under the age of 18.

Data Portability

If required by applicable law, SPOT will comply with your request to obtain a copy of the information you have shared through our services.  If provided for by applicable law, you have rights to obtain a copy of some of the personal information that we hold on you and reuse or share it for your own purposes (“right to data portability”).

The above-stated right to data portability only applies:

to Personal Information you have provided to us (i.e. not any other information);

where we are processing your Personal Information because you have provided your consent for us to do so, or under a contract with you; and

when processing is carried out by automated means.

‍We can refuse your data portability request if the processing does not satisfy the above criteria.  Also, if the personal information concerns more than one individual, we may not be able to transfer the information to you if doing so would prejudice the other person’s rights.

Cross-Border Transfers of Personal Information and Processing of Information in the United States of America

Notice to Residents of Countries outside of the United States of America

SPOT is headquartered in the United States of America.  Personal information may be accessed by us or transferred to us in the United States or to our affiliates, business partners, merchants, or service providers in the United States of America.  By providing us with personal information, you consent to the transfer and processing of your personal information within the United States of America.  SPOT will protect the privacy and security of your personal information according to our Privacy Policy, regardless of where it is processed or stored.

You May Opt-Out of Communications from Us at Any Time

You may opt-out of receiving marketing communications from us by following the opt-out instructions in our communications.

You may choose to opt-out of sharing with any other parties with whom we may share your Personal Information; however, you may be unable to use the products, services or certain features of the Site if you wish to limit such sharing.

Your Consent

By using our Site and/or any online application or service provided through SPOT you consent to our collection and use of your Personal Information as described in this Privacy Policy. If we change our privacy policies and procedures, we will post those changes on our Site to keep you aware of what information we collect, how we use it and under what circumstances we may disclose it.

Contacting SPOT or the Appropriate Supervisory Authority

Enforcement and Independent Dispute Resolution

For EU residents:

To access your information, ask questions about our privacy practices, or issue a complaint, contact us at:

SPOT Imaging / Diagnostic Instruments, Inc.

6540 Burroughs Ave.

Sterling Heights, MI 48314-2133

+1 (586) 731-6000